Tag Archives: Kevin Jones

Travis Rice Testimonial on Remind Insoles

28 Jun

Travis Rice Snowboarding extraordinaire, talks about his experience with Remind Insoles and how they are they only insoles that work for him after ten years of testing all sorts of other products. with his trusted kinesiologist Doctor body testing abilities, Travis explains that the reason that makes Remind Insoles Superior, the amount of support is perfect to where all the nerves and functions of the foot can still fire and allow for better balance control stability and comfort. When your body is being pushed to the limits as someone like Travis is on the daily, it is good to know that your Insole is working for you and not against you.

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KEVIN JONES ON FUEL TV

11 Dec

Kevin Jones: The Life Between My Ears

10 Dec


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Photo: Jeff Curley

“MAYBE I JUST LOVE IT TOO MUCH,” Kevin Jones says with more than a hint of nostalgia. “But I feel like I owe it to the snowboarding community to tell it how it is. I owe it to my friends now and gone. I owe it to myself to say what I really think.” Whatever Kevin Jones thinks, rest assured it’s not an opinion grounded in bullshit. From scumbag to superstar, KJ has landed more tricks, raged harder and made more money than most riders could ever handle. As far as snowboarding goes, the guy has done it all.

While much of the community simply remembers Kevin Jones as an X Games superstar, anybody who knows this sport’s evolution knows his contribution to be much deeper than that. Though the evidence of rock stardom against him is overwhelming — nine X Games medals, Transworld’s “Rider of the Year” three times, and an all-time catalog of video parts with Standard Films — his legacy is much more dynamic than a list of accolades.

Before Shaun White, Jones was snowboarding’s first superman. He was everything a snowboarder should be: talented, stylish, foolish… but mostly talented. From parks to powder to rails, Kevin ruled it all with authority. At the turn of the century, Kevin was the most popular snowboarder alive, both within the industry and in the mainstream. For a long time, Kevin lived a fantasy life.

Yet, there’s a side to him that is all too real; a side that ultimately took Kevin away from snowboarding and made him doubt all that he knew. He’s one of the most talented riders ever to strap in, but like the rest of us, Kevin turned out to be human.


Photo: Jeff Curley

He maintains that ‘Contest Kevin’ was just one aspect of ‘Snowboarder Kevin,’ whose main goal was riding everything and putting together video parts that showcased his whole repertoire. “My main driving focus was, ‘I can do better. I didn’t try hard enough this year.’ I wanted to be able to ride rails like JP. I would watch Jeremy Jones ride spines and I would see Jussi do a switch backside 9, and I would want to do all of these things so badly I put it on myself to make it happen. Basically I wanted to be able to do the best I could in any given snowboarding environment. It was an obsessive competition with myself.”

At the time, Kevin could not have foreseen the pressures his passion would ultimately impose on him, especially at a time when he was living the high life. “I never pictured myself a rock star, but money and fame and notoriety made me one. It was easy when I looked in the bank account and all I saw were a bunch of zeros behind a number to keep the party going.” Yet after more than a few years of living in hotels, traveling the world, becoming a celebrity and maintaining a level of dominance on his snowboard that was borderline bizarre, Kevin began to crack.

“I was on top of a line in Alaska with Dave Downing and I looked around and told him that I was done, I was over it. I went over and did a mellow line and that was it. I went home and called it quits. All I wanted was to be normal. At that point, of course, I didn’t know what would happen, I just knew that I wanted to be home.” Kevin put a cease and desist order on all things snowboarding and started to plot out the rest of his life.

“I definitely had a false sense of who I was, and I didn’t know who was controlling me. I let my sponsors control me for a good three years in the prime of my snowboarding career,” he says with some regret. “Those golden years I should have done what I wanted. Instead I had become a falsified illusion of what snowboarding really was.”

What struck Jones the hardest was that in the midst of his whirlwind stardom and so-called professionalism, he wasn’t giving attention to the important things in life. “After a while you need to embrace your family and friends. I had some life to catch up on.”

“I went fishing a lot, skateboarded a ton, on powder days I would go up to Bachelor with Josh Dirksen and snowboard, but there were no cameras involved, no production, it was the way it used to be, it was great.”

Intent on living the post-pro dream, Kevin moved to Bend, Oregon far from the scene of Mammoth and Tahoe, far from the grasp of Southern California, and settled into the quiet life.

“Right around that time, I got married as well. In life you make plans, you know, and I told myself when I was 30 years old, that would be it for my snowboarding career. I was going to have the white picket fence and live happily ever after.”

It seemed Kevin was creating all of the things he had neglected for so long, a life with some substance, a life with family and most importantly some self- satisfaction absent of the critical eye that had been hovering over him for so many years. He had a fly fishing business and appeared to be doing all of the things he felt were lacking while he was snowboarding professionally. But the uncompromising hand of fate kept things interesting for Mr. Jones.
“What I have learned is when I try and control life or make plans, life then steps in and says, ‘well, no we’re going to change that plan a little bit,’” he says. “So a few years later I got divorced and I started looking at life totally differently, again.”

“I didn’t realize it for a while because I was fighting it so hard, but it became very clear what was missing in my life. I was unhappy and the reason why became inescapable.”

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Photo: Jeff Curley

During Kevin’s time away from professional snowboarding, he was unconsciously building up anger towards it. The taste of that life turned sour. “I was holding onto resentment toward people, toward snowboarding and toward myself. I was becoming bitter about all of it.”

Beneath the happy-go-lucky attitude Kevin projects, years of hard partying and denial had led him down some dark roads. Today he’s not one to shy away from the subject. “My drinking filled a void for many years. I used to drink at the things that needed attention instead of addressing them head on. I know snowboarding, and I know a good chunk of people in snowboarding are at the same place I was or will be there soon, so I don’t mind saying something about it if it might help someone out.

“I knew that shit was going to destroy me, so I made a decision to change all of that. It hasn’t always worked out perfectly, but I see things through different eyes now. Life is more forgiving. Everything that is important is just very clear to me now.

“Plus I have always been a very striking looking man but now I can say I look really good.”
If there’s one thing Kevin has, it’s a sense of humor. When Kevin is on, he’s on. Half Energizer Bunny, half talking parrot, if Kevin thinks something is humorous, he’ll repeat it for hours, days and weeks on end. By default this makes whatever he says funny as hell because it’s just so damn stupid to hear something one hundred different times in one hundred different accents… even if is just one word, or the name of his fake band, or a goat punching technique. Not the most subtle comedic style, but an effective one nonetheless.

Kevin admits he didn’t really have a calculated plan of attack for returning to professional snowboarding. “All I knew is that I was really missing everything that’s involved with actually going riding and all of the camaraderie in snowboarding at this level. You get chills. You miss the excitement of the whole production.” He was beginning to realize that at the root of it all, snowboarding is a rewarding way to spend your life.

Last year Kevin lived in Jackson Hole and filmed with the Bluebird crew, even if the conditions were beat. “It was just a miserable year for snow, but that didn’t stop us from going out and making the best of what it was. Those guys are awesome; they truly just want to have a good time above all else.”

Filming again with Standard came a bit later that year. “When you don’t do something for a long time, of course you are going to have your doubts about what you are capable of.” Yet as Kevin’s undeniable talent and self- motivating ways would prove, he did in fact have it. “After a while I realized that I could still snowboard, and as that confidence began to build, I decided that I at least wanted to try to get back to that level.”

For now Kevin seems content to just let snowboarding happen, instead of forcing it. “For the most part, my snowboarding experience over the past two years has been with my own money. Billabong has been very supportive as well, but in the end, the only one I am answering to is me, and I kind of like it that way.”

Still, Kevin has yet to reconcile with everything in snowboarding. He feels many areas are lacking, while much of the resources that could help the sport are being directed towards the excess of commercialism.

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Photo: Jeff Curley

“Snowboarding doesn’t take care of their elders at all. I mean, where’s Noah Salasnek? That guy inspired what much of snowboarding is today.” For someone whom Kevin regards as his “total one hundred percent role model,” the sense of frustration that Kevin has is almost palpable. “That guy should be snowboarding every day, and us as snowboarders should be contributing to that fund. We should put in a dollar for each day we ride towards him. The Salastax.”

Kevin’s argument makes wonder about how these companies use riders up and then just recycle them when they can no longer perform to the industry standard. It is the nature of the industry that our billboards are living, breathing people, and when either their skill, or most notably their image, is no longer a viable means of promotion, they are finished. Fresh fruit for rotting vegetables – it’s the business model of snowboard marketing.

“But as us snowboarders get older, we are seeing that model doesn’t fly,” Kevin remarks. “I think that people are starting to see value in supporting YES and Jones and Compatriot, just because all of the people involved with those companies have been through it, and we all have something to say about it.”

The more Jones gets more involved with this notion, the more fired up he gets. “What’s directing this?” he exclaims. “The media? The industry? Who’s making the call on what snowboarding is?” he wonders. “Who’s giving the creative direction to snowboarding? Is the guy that lays out the next advertisement a surfer who goes up to Mammoth maybe once a year?”

Sadly, more times than not real snowboarders are not dictating what snowboarding is to the mainstream. This is much more than one man’s opinion. As a community how can we say something that resonates with people? How we support the idea of snowboarding rather than the Olympic sport?

“Snowboarding isn’t about how radical you get in the halfpipe, it’s about a life that you create,” Jones says with conviction. “To see that compromised for coolness and money is pretty upsetting.”

“I don’t think these things are going to show themselves right away but in time maybe something will emerge. The fact that I can even come back and snowboard again shows something. When I can piss all my sponsors off and they still take me back… there is something to be said there.”

Though Kevin doesn’t see anything wrong with actual snowboarding these days, it’s not to say he understands it all either. “For me the mountains have always been what snowboarding is about. So for me, if you don’t do everything then I guess you don’t get my full respect as a snowboarder. Maybe I just see it funny. I guess I get too involved with how I look at it sometimes, but maybe it’s because I just love it too much.”

His advice? “Don’t be afraid to ride everything. It’s so much more rewarding in the end and it will in turn open so many more doors. Instead of talking shit on the guys riding Alaska, go up there and see what that adventure is like. For guys that talk shit on handrails, go see how gnarly it is to catch your edge on a frontside boardslide and hit you head on the stairs.”

“Think about when you started riding. It didn’t matter what the conditions were or what board you were riding or that your hat matched your pants. It was about snowboarding what was in front of you… and that was enough.”

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Photo: Jeff Curley

Beyond how everything plays out in the media or in the mainstream, Kevin understands that this is about him and what he loves – something that can never be taken away. “In the end, this is just what I do. It’s all encompassing. It’s my friends, and that’s everything to me. It’s this thing I am going to do the rest of my life. I am a snowboarder. For better or worse, that’s what I am.”

When asked what he is most proud of, Kevin stops, looks away and simply says, “I am most proud of my outlook,” before continuing, “all of the awards and X Games medals were a way to keep the sponsors happy and though there is a part of me that is proud of that, what I really enjoy is the fact that I can see it for what it is.”

Something about that can’t help but resonate in the community, and when Kevin claims his biggest thrill these days comes from guys like Mark Carter and Travis Rice wanting to ride with him, he even gets a bit choked up. “When those guys want to take me out with them, I feel honored. When random people come up to me and say, ‘It’s so good to see a board in your hand’, I can’t help but feel good about that.”

I think if Kevin were to slip quietly into a mountain town like Jackson and just ride powder with his friends, he would be okay with that too, regardless of how his snowboarding is perceived by everyone else. However unlikely that may be, KJ, for better or worse, has left an indelible mark on snowboarding.

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Photo: Jeff Curley

“I am talking about things that I have done and the life that I have lived, and it’s very contradictory, but this is what I have learned and what I have seen. People go through real life and they have real struggles and to have something like snowboarding is just a gift we need to embrace.”

With a final sigh he says, “I’m just trying to make some sense between my ears of this life I created.”

 

See article here: Snowboard Mag

The Stash

30 Sep

This winter, Jackson Hole Mountain Resort in Wyoming will have some new features to offer riders with the completion of the first Stash in the Rockies.

Burton Snowboards, Jackson Hole, pro riders, Snow Park Technologies, and the local Stash park crew have been working on the terrain park that features only natural elements. The Stash is only located at five other resorts worldwide: Northstar-at-Tahoe, USA; Avoriaz, France; The Remarkables, New Zealand; Flachauwinkl Resort, Austria; and Killington Resort, USA.

“The Stash concept is to use whatever indigenous materials and features the mountain has to offer – like rock walls, trees and drops – then enhance them a bit to create the ultimate natural park so riders can take their freestyle riding to the next level,” says Jeff Boliba, Global Resort Director at Burton Snowboards. “Riders like Jussi Oksanen have been helping with the Jackson Hole Stash, scoping the best lines and creating new features that will be super fun to ride.”

The Stash is scheduled to open this winter with four different runs and over 50 different features. Chain saw artist Bob King created 20 carvings that will be located around the Stash, one of which is a moose that riders can use like an up-rail. Burton team rider Jussi Oksanen came up with several features, as well as Jackson locals Bryan Iguchi, Rob Kingwill, and Travis Rice.

READ MORE: Business.Transworld.net

Kyle Clancy Interview on Snowboard Mag

30 Sep

This season Kyle Clancy is more than ready to build some huge kickers and slash the powdery mountains of Jackson Hole, Wyoming. What you may or may not know is that this well-respected snowboarder grew up on the East Coast. After seeing the success of pro riders he idolized in Vermont, Kyle was in search of better terrain and bigger parks.

Predictably, after high school he decided to move to Cali with his buddy, Zach Leach. It wasn’t long until Kyle ran into Bobby George and Jeff Anderson, who helped pave the way for Kyle’s success. The rest was history. Kyle went on to travel with The Grenade Army, produce his own film company, and star in countless shred flicks (That’s It, That’s All, The Community Project and The Boned Age to name a few).

More recently, his Smokin Snowboards pro model just came out. Kyle’s busy life perseveres with the happenings of his snowboarding career and maintaining a family. The success he has gained from living on the West Coast the past eleven years is renowned. His habitual positive attitude continues to make headway.

Is there anything you can say about filming with Travis Rice for his new movie Flight?
Unfortunately, last year we didn’t really have snow in Wyoming. When we finally tried to get together and film, we had a lot of avalanche danger and the snow wasn’t that deep. It put things on hold for the Wyoming crew. I’m looking forward to getting out there this year and building some kickers ‘cause it’s a two year project.

Who are all your sponsors?
Under Armour outerwear, Gordini goggles, Smokin Snowboards, Bluebird Wax, Liberty Board Shop, Remind Insoles and Masa accessories.

Under Armour
Gordini
Smokin Snowboards
Bluebird Wax
Liberty Board Shop
Remind Insoles
Brain Farm

READ MORE HERE Snowboard-Mag

Kyle Clancy is Pro For Smokin Snowboards

21 Jul

Thats Right, You read it correctly. Smokin Snowboards is very proud to announce the signing of Kyle Clancy to the Smokin Snowboards team. After years of slaying it in the backcountry and urban settings all over the world, Kyle has finally landed with us to create something amazing and fresh in the industry. He has had numerous video parts over the years, from 4 minute enders in Grenade movies to significant parts in “The Community Project” and “That’s It, That’s All”. Most notably for this upcoming season, Kyle will continue with his tradition of filming with Brain Farm’s Curt Morgan and Travis Rice for their new project . You can see Clancy all over the place in the magazines so check him out in print as well as at http://www.SmokinSnowboards.com. His new pro model will be available this fall and features a Noah Salasnek tribute throwback graphic.

Blue Bird “Dobre Hombres” Teaser

22 Jun
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